EXPOSURE AND ACCEPTANCE OF ONLINE MEDIA CAMPAIGNS ON COVID-19 VACCINES AMONG UNIVERSITY STUDENTS IN SOUTH-EAST, NIGERIA
Abstract
The study examined the exposure and acceptance of online media campaigns on Covid-19 vaccines among university undergraduate students in South East, Nigeria. research questions guided the study. Survey design with a descriptive and correlational background was adopted for the study. The population of the study is 417, 226 university undergraduate students in South East Nigeria out of which 400 students determined using Taro Yemani’s formula were selected using purposive, random and accidental sampling techniques. The instrument used the questionnaire validated by three experts with Cronbach Alpha coefficient of 0.82. The data obtained was analyzed using mean, standard deviation, Z-test, Analysis of Variance, PostHoc analysis and simple and multiple linear regressions. The result of the study showed that majority of the University undergraduate students (58.250%) in South-East have a negative attitude towards online media campaigns on COVID-19 vaccines with a low level exposure and poor/low acceptance for the online media campaigns. Also, university students’ attitude, level of exposure and acceptance of online media campaigns on covid-19 vaccines were significantly determined by or attributable to their acceptance, exposure and attitude when treated as dependent and independent variables in a logical order. It was recommended that the government of Nigeria and official health agencies should collaborate and employ other media along with online media for campaigns on COVID-19 vaccines in order to increase exposure and influence.
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