Ukpa Ewa Eke, Uche Ekwugha (PhD)


The prevalence of mental health issues and its effects have been a subject of debate among scholars. Even the Nigeria Health Watch embarked on a social media (YouTube) campaign against the stereotypes, stigma and human rights violations against people with mental health conditions. Since the campaign is out there on YouTube, the researcher, therefore, aimed to ascertain the level of exposure to Nigeria Health Watch’s YouTube campaign among Anambra residents, their dominant medium of exposure to the campaign, their response to the selected YouTube campaign and the extent to which the selected YouTube campaign lead to positive behaviour change among them. To achieve the afore-mentioned objectives, the researcher adopted the descriptive survey and the in-depth interview designs, determined the samples (400) she studied using Taro Yamane formula and selected the samples using multi-stage sampling procedure and the formula: R = I x S/N in order to ensure the proportionality of the samples. In the researcher’s analysis of the findings of this study, frequency tables, simple percentages and the arithmetic mean of the responses of the respondents that were studied were used. From this study, it was found, among others, that Onitsha, Awka and Nnewi residents’ level of exposure to the selected campaign by Nigeria Health Watch is high. Based on these findings, it was recommended, among others, that Anambra residents should keep exposing themselves to Nigeria Health Watch’s campaign on against the stereotypes, stigma and human rights violations against people with mental health conditions in order to always stay informed about mental health and mental health issues.

Full Text:



Agi, W.C. (2017). Mental disorder and Nigerian women: Coping strategies and its implications for counselling. International Journal of Medical Evaluation and Physical Report, 2 (1).

Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhi & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11039). Heidelberg: Springer.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, pp. 179-211.

Ajzen, I. (2012). The theory of planned behaviour. In P.A.M. Lange, A.W. Kruglanski, & E.T. Higgins (Eds.), Handbook of Theories of Social Psychology, pp. 438-459, Sage.

Akpan, U., Akwaowo, E., & Senam, N. (2013). Uses and gratifications of social networking websites among youths in Uyo, Nigeria. International Journal of Asian Social Science, 3 (2), pp. 353-369.

Amadi, E.C., & Ewa, C.J. (2018). An overview of social media on the academic performance of university students in Nigeria. International Journal of Innovative Information Systems, 6 (1), pp. 1-14.

Amawulu, E., & Kurokeyi, E.P. (2018). Mental health status of students attending tertiary institutions in Bayelsa state, Nigeria. Journal of Public Health and Epidemiology, 10 (10), pp. 363-369.

Bakare, A.T., Ibrahim, M.T.O., Isah, B.A., & Yunusa, M.A. (2017). Mental health and wellbeing among health workers in selected health facilities in Sokoto metropolis, Sokoto state, Nigeria. Journal of Psychiatry and Cognitive Behavior, 2 (110).

Baruah, T.D. (2012). Effectiveness of social media as a tool of communication and its potential for technology enabled connections: A micro-level study. International Journal of Scientific and Research Publications, 2 (5).

Bellamy, R. (2004). An introduction to patient education: theory and practice. Medical Teacher, 26, pp. 359-365.

Daluba, N.E., & Maxwell, C.E.O. (2013). Effect of social media on the use of academic library by undergraduate students in tertiary institutions: A case study of Kogi State University, Anyigba. Academic Research International, 4 (5), pp. 536-542.

Daniel, N. (2010). Top niche social networking sites. Retrieved on March 7, 2023 from http://webstrends.about.com//od/socialnetworking/tp/top_social.

Hausmann-Muela, S., Ribera, J.M., & Nyamongo, I. (2014). Health-seeking behaviour and the health system response. 2003: In Disease Control Piroirities Project (DCPP) working paper No14:2003. Retrieved on May 17, 2023 from http://pass-international.org/site/images/stories/publications/DCPP_Working_Paper_2014_No_Health_seeking_behaviour_and_the_health_system_response.pdf.

Janz, N.K., & Becker, M.H. (1984). The health belief model: A decade later. Health Education & Behavior, 11, pp. 1-47.

National Population Commission (2006). National Population Census: National Population Commission. Abuja: NPC Publication.

Nigeria Health Watch (2023). About us. Retrieved on November 4, 2023 from https://nigeriahealthwatch.com/about/about

Nnadi, F.B., Ugwu, E.O., Nwabineli, I.H., Onuh, S.C., Odo, C.S., Okolie, T.J., & Ekoh, P.C. (2023). Alcohol and memes: How young Nigerian mean deal with mental health challenges in the face of poor access and utilization of professional support. Journal of Social Work in Developing Societies, 5 (1), pp. 1-16.

Nwankwo, I.U. (2018). Theoretical reflections on causes and effects of mental illness in the Nigerian society. International Journal of Innovative Studies in Sociology and Humanities, 3 (9).

Nwawube, M.C., & Afunugo, D.M. (2022). Perceived impact of counselling psychology on mental health problem among male youths in Onitsha metropolis. South Eastern Journal of Research and Sustainable Development, 8 (2).

Okeya, A.O., & Akinwande, A. (2020). Mass media health promotion campaign as determinant of behavioural responses to the prevention of Lassa Fever epidemic in South-West, Nigeria. The Nigeria Journal of Communication, 17 (2).

Olsen, S., Smith, S., Oei, T., & Douglas, J. (2008). Health belief model predicts adherence to CPAP before experience with CPAP. European Respiratory Journal, 32, pp. 710-717.

Oniwon, O.G., Salami, J.O., & Sanni, O.S. (2022). Boys want to ‘hustle’; girls want to look like ‘slay mamas’: Examining the effects of Instagram usage on mental health of adolescents in Nigeria. University of Nigeria Journal of Interdisciplinary Communication Studies, 28.

Onyeji, E. (2020). Many Nigerians link mental health illness to supernatural causes- Survey. Retrieved on January 16, 2024 from https://www.premiumtimesng.com/health/health-news/372686-many-nigerians-link-mental-illness-to-supernatural-causes-survey.html?tztc=1

Orji, R., Vassileva, J., & Mandryk, R. (2012). Towards an effective health interventions design: an extension of the health belief model. Online journal of public health informatics, 4.

Premium Times (2021). 60 million Nigerians suffering from mental illnesses- Psychiatrist. Retrieved on January 16, 2024 from https://www.premiumtimesng.com/news/top-news/553402-60-million-nigerians-suffering-from-mental-illnesses-psychiatrist.html?tztc=1

Roden, J. (2004). Revisiting the health belief model: Nurses applying it to young families and their health promotion needs. Nursing & health sciences, 6, pp. 1-10.

Rosenstock, I.M., Strecher, V.J., & Becker, M.H. (1988). Social learning theory and the health belief model. Health Education & Behavior, 15, pp. 175-183.

Severin, W., & Tankard, J. (2001). Communication theories: Origins, methods, and uses in the mass media. New York: Longman.

Taylor, D., Bury, M., Campling, N., Carter, S., Garfield, S., Newbould, J., & Rennie, T. (2006). A Review of the use of the Health Belief Model (HBM), the Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB) and the Trans-Theoretical Model (TTM) to study and predict health related behaviour change. London, UK: National Institute for Health and Clinical Excellence, pp. 1-215.

Ukaegbu, M.I., Efetobor, O.E., & Ugoriji, N.J. (2023). Breast cancer social media advocacy and health behaviour of Gregory University female undergraduates: Interrogating the influence. Research Journal of Humanities and Cultural Studies, 9 (1).

World Health Organization (2019). Life skills education for children and adolescent in schools. Geneva: WHO.

World Health Organization (2022). Mental disorders. Retrieved on May 17, 2023 from https://www.who.int/news-room/fact-sheets/detail/mental-disorders


  • There are currently no refbacks.



 ISSN: 3026-9474 (Online)




Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.