EXPOSURE AND RESPONSE TO NIGERIA HEALTH WATCH’S YOUTUBE CAMPAIGN ON MENTAL HEALTH ISSUES AMONG ANAMBRA RESIDENTS
Abstract
The prevalence of mental health issues and its effects have been a subject of debate among scholars. Even the Nigeria Health Watch embarked on a social media (YouTube) campaign against the stereotypes, stigma and human rights violations against people with mental health conditions. Since the campaign is out there on YouTube, the researcher, therefore, aimed to ascertain the level of exposure to Nigeria Health Watch’s YouTube campaign among Anambra residents, their dominant medium of exposure to the campaign, their response to the selected YouTube campaign and the extent to which the selected YouTube campaign lead to positive behaviour change among them. To achieve the afore-mentioned objectives, the researcher adopted the descriptive survey and the in-depth interview designs, determined the samples (400) she studied using Taro Yamane formula and selected the samples using multi-stage sampling procedure and the formula: R = I x S/N in order to ensure the proportionality of the samples. In the researcher’s analysis of the findings of this study, frequency tables, simple percentages and the arithmetic mean of the responses of the respondents that were studied were used. From this study, it was found, among others, that Onitsha, Awka and Nnewi residents’ level of exposure to the selected campaign by Nigeria Health Watch is high. Based on these findings, it was recommended, among others, that Anambra residents should keep exposing themselves to Nigeria Health Watch’s campaign on against the stereotypes, stigma and human rights violations against people with mental health conditions in order to always stay informed about mental health and mental health issues.
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