AN APRIORI AND POSTERIORI DOCUMENTATION OF NEW OPPORTUNITIES IN NIGERIA’S CULTURE AND CREATIVE INDUSTRY (C & CI)

Associate Professor S. A. Shaibu

Abstract


This essay takes a look at new opportunities in Nigeria’s Creative Industry that mandates all practitioners to be informed with a view of informing and educating their audience and new entrants into the Creative Industry. The media agenda-setting mandate demands that media practitioners and indeed all professionals in the Creative Industry should be informed in order to inform others for proper mirroring of society.

The study dug into the primary and secondary materials available, did some focus groups interviews with the researcher’s experience to open up new vistas of research and studies into the growing industry that sets Nigeria as one of the foremost competitors for Hollywood and Bollywood. Nigeria remains the ever growing breeding ground for Nollywood industries. This essay lays the foundation for further observations and/or attendant recommendations for further studies in Nigeria’s culture and creative industry (C&CI).


Keywords


An Apriori (past view), Posteriori (future view), Documentation, New opportunities, Nigeria’s culture and creative industry (NC&CI).

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References


Florida, Richard (2022) the rise of the creative class and how it’s transforming work, leisure in everyday life, Basic Books.

Hesmondhalgh, David (2002) The Cultural Industries, SAGE publication.

Ojoma Ochai (2022) “New opportunities and challenges for inclusive cultural and Creative Industries. In the digital environment, in UNESCO 2022 Reshaping Policies for Creativity: Addressing culture as a global public good, UNESCO (2022) Global Report.

Shaibu S.A (2021) “Towards a vibrant Nigerians Creative Industry being paper presentation at Bingham University Distinguished Scholars Series, Karu Unpublished.

Shaibu S.A (2022) lecture materials unpublished, Bingham University, Karu.

SA Shaibu (2022) Unpublished National Museums and Monuments/Radio/TV Stations – Observation during an educational visit, Lagos, Kaduna, Abuja for interviews, discussions.

Shaibu SA (2022) Sundry Interviews

UNESCO 2022. Reshaping. Policies for Creativity: Addressing culture as a global public good, UNESCO (2022) Global Report.


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