ASSESSMENT OF CBN AFRICA'S EQUIPMENT CHALLENGES AND THE DIGITAL SWITCHOVER.

Michael P. Echoi, Karga Konwoshi, Blessing E. Enenu, Prof S. A. Shaibu

Abstract


The emergence of digital technology has taken the broadcast industry and audience experiences to a new level, offering improved video and audio qualities.Computers, smartphones, and tablets can now be used to broadcast and receive information from any part of the world.With such benefits, the International Telecommunication Union (ITU), on June 16, 2006 signed an agreement for member nationto switchover from analog to digital broadcasting.While Nigeria is yet to complete the switchover as a result of various challenges including funds, lack of skills, and preparedness, few private media organizations who have managed to complete the switchover have, howeve,r continued to experienceother challenges. This study aims to examine how Christian Broadcasting Network Africa, a Nigerian based international broadcast organization, has coped with equipmentchallenges associated with the switchover. Anchored on McLuhan’s technological determinism theory, the study used a qualitative research approach combining secondary information from literature and data from a 7-point in-depth interview for which 2 management staff, 4 senior staff, and 2 junior staff members of CBN Africa were purposively selected. The study revealed that CBN Africa still grapples with equipment related challenges long after the digital switchover. It is recommended that the Governmentmust make development and manufacturing of digital technology in Nigeria part of its policies.


Keywords


Broadcasting Challenges, Digital Switchover, CBN Africa, Nigeria, HDTV

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