Chika Madu Ile, Rachael Ngozichukwu Nwokoli


The main purpose of the study was to ascertain the small and medium scale enterprises managers’ rating of marketing skills needed for business success. One research question guided the study and one null hypothesis was tested at 0.05 level of significance. Descriptive survey research design was adopted and a population of 609 SMEs managers was studied without sampling. A structured questionnaire containing 10 items was face validated by three experts in the field and was used for data collection. Test-retest method was used to establish the reliability of the instrument and data analysed with Pearson Product Moment Correlation yielded a coefficient of 0.83. Five hundred and ninety six duly completed copies of the instrument were retrieved and used for data analyses. Mean and standard deviation were used to analyze the research question while the z-test was used to test the null hypothesis at 0.05 level of significance. Findings revealed that the respondents needed marketing skills highly rating. Based on the findings of the study, the researchers concluded that all marketing skills listed were highly needed by SMEs managers for business success. It was therefore recommended that State governments should create avenues for imparting marketing skills to prospective small and medium enterprises managers before they embark on any enterprise and still empower and follow them up to see that they succeed in business. This will help to reduce the rate of business failure.


Skills; Entrepreneurship; Entrepreneurial skill; Manager; Marketing skill

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