EXTENT OF UTILIZATION OF DATABASE AND WEB SERVERS E-COMMERCE COMPONENTS BY SMALL AND MEDIUM ENTERPRISES (SMEs) IN ANAMBRA STATE, NIGERIA

Joy A. Okeke-Ezeanyanwu

Abstract


The study was undertaken to determine the extent of utilization of database and web servers e-commerce components by Small and Medium Enterprises (SMEs) in Anambra of Nigeria.  Two research questions and two null hypotheses guided the study.  The study adopted a survey research design. The population of the study was comprised of 296 employees of the Small and Medium Enterprises (SMEs) in Anambra State. No sample was taken due to the manageable size of the population.  A structured 35-item questionnaire with five response categories on the degree of utilization was used as instrument for data collection.  The internal consistency of the questionnaire items was determined using Cronbach Alpha reliability method and the overall reliability coefficient of the instrument was .81.  Copies of the questionnaires returned were 280 constituting 95 percent of the targeted population.  Mean and standard deviation were used to answer the research questions.  The two null hypotheses were tested using Analysis of Variance (ANOVA) statistic as they involved more than two groups in each case at  0.05 level of significance.  The result of the study revealed that database and web servers were found to be utilized at low extent leaving a far reaching implication for marketing education and Small and Medium Enterprises (SMEs) in Nigeria. The result of the null hypotheses showed that there was no significant difference in the mean ratings of the opinions of Marketing Managers, Sales Managers, Computer operators, Accounts Managers and Sales Representatives on the extent of utilization of Web Server with respect to their years of experience in marketing of their organizations’ products. There was significant difference in the mean ratings of the opinions of Marketing Managers, Sales Managers, Computer Operators, Accounts Managers and Sales Representatives on the extent of utilization of Database and Database Server component of e-commerce.  It was recommended among others that educational institutions offering marketing education should urgently review their curriculum to fall in line with the current global practices.  This will help Lecturers to teach properly and the graduates to acquire the right knowledge and skills.

Keywords


E-commerce, Database Server, Web Server, Utilization and Small and Medium Enterprises (SMEs)

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