Sarafa Olalekan Hammed, Maruf Adeniran Abdulaziz


Attractive product packaging has succeeded in generating substantial sales turnover for many organizations. This paper, therefore investigate the impact of packaging on sales turnover of Chi Limited products. The study adopted cross-sectional survey. Data were obtained through primary source using questionnaire. The population of the study comprised 25 staff of Chi Limited Sokoto Branch. Census approach was employed to determine the sample size. Structural Equation Model was employed to analyse the data with the aid of SmartPLS2. The results showed that packaging has significant impact on sales turnover for Chi Limited products during the period of this study. The paper concluded that packaging is one of the most important marketing tools available to Chi Limited to convey messages about the products to consumers, which in turn make their products saleable and increase sales turnover. The study recommended that the management of Chi Limited should continuously review their product packaging in order to attract more sales.


Packaging, Sales Turnover, Products and Chi Limited

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