B. O. Sanusi (PhD), Uche Samuel Ejere, Eunice Adepeju Popoola


This study focuses on the role of the mass media in advancing development in rural communities. Rural communities are faced with so many challenges which ranges from infrastructural facilities to social amenities. Rural communities are ravaged with poverty and lack of basic social amenities. Communication is a vehicle that which we can drive development faster that will bring rapid and development in rural communities. Participatory communication and modernization theories was used to explain how the mass media can advance development. This study concluded that the government and relevant stakeholders can and should adopt the mass media as a tool in advancing development in rural communities.


Mass Media, Rural Community, Development and Communication.

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