SERVICE QUALITY AND SALES GROWTH IN THE NIGERIAN TRANSPORT SECTOR: A STUDY OF BENUE LINKS NIGERIA LIMITED, MAKURDI, BENUE STATE OF NIGERIA
Abstract
This study investigated the effect of Service Quality on Sales Growth in the Nigerian Transport Sector, using Benue Links Nigeria Limited Makurdi, Benue state of Nigeria. Needed data was collected from management staff of the company and few customers through a self structure questionnaire and analysed with the aid of multiple regression and ANOVA statistical tools. The result from the ANOVA statistics in Table 5 indicates that the processed data, which is the population parameters, had a significance level of .000 which is less than the p-value (0.05). This implies that the overall regression model is statistically significant, valid and fit (F=34.599; P=.000). The independent variable (service quality) has significant effect on sales growth in Benue Links Nigeria Limited, Makurdi. The study therefore concluded that Service Quality has positive effect on Sales Growth in the Nigerian Transport Sector. It recommended (among others) that transport companies should put in place a framework that will facilitate regular provision of quality services to the expectation and requirements of customers and in a better way than its competitors.
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