CRISIS COMMUNICATION: STRATEGIES FOR EFFECTIVE COMMUNICATION DURING CHALLENGING TIMES

Beatrice Oluwalanu Sanusi (PhD), Adebanke Oyeladun Olujinmi, Ninuoluwalayomi Ogunleye

Abstract


Crisis communication refers to the process of conveying information to stakeholders and the public during times of organizational or reputational crises. Effective crisis communication is crucial for managing challenging situations and minimizing their impact. This abstract highlights key strategies forwardness successful crisis communication, emphasizing preparedness, transparency and consistency. A well-developed crisis communication plan, comprising risk assessment, designated response teams, and clear communication protocols, lays the foundation for effective crisis management.

Transparency and honesty during a crisis build trust and credibility, even when faced with unfavorable news. Swift and targeted messaging tailored to specific stakeholders’ needs fosters care and concern, strengthening relationships. Empathy and compassion in communication with affected parties offer essential support and reassurance.

Additionally, managing media interactions with accuracy and efficiency shapes the narrative surrounding the crisis. The two way communication, actively engaging stakeholders and monitoring social media channels enable prompt response to concerns and misinformation. A post crisis assessment further refines communication strategies for future incidents. By adhering to these strategies, organizations can navigate crisis with resilience, safeguard their reputation, and maintain trust among stakeholders.

In the overview of family and romantic, it is important for fostering healthy and fulfilling’s connections. This abstract explores the ways in which support and intervention positively impact these relationships. By providing open communication channels, empathy, and active listening, family members and partners can understand each other’s needs, strengthen emotional bonds, and resolve conflicts more effectively. Showing appreciation and expressing affection cultivates a positive atmosphere, enhancing relationship satisfaction. Subsequently, setting clear boundaries and promoting individual growth within the relationship promotes autonomy and mutual respect, in times of distress, offering support and being emotionally available fosters flexibility and coping mechanisms. Seeking professional guidance, such as counseling or therapy, when facing challenges can provide valuable insights and facilitate relationship growth. Overall, a proactive and supportive approach contributes to the long term health and success of family and romantic relationships.


Keywords


Management, fulfilling’s, growth, resilience.

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References


Fink, S. (2013). Crisis Communications: The Definitive Guide to Managing the Message. United States: McGraw-Hill Education.

Fearn-Banks, K. (2010). Crisis Communications: A Casebook Approach. (n.p.): Taylor & Francis.

Ulmer, R. R., Sellnow, T. L., Seeger, M. W. (2011). Effective Crisis Communication: Moving From Crisis to Opportunity. United Kingdom: SAGE Publications.

Zaremba, A. J. (2015). Crisis Communication: Theory and Practice. (n.p.): Taylor & Francis Group.

Daum, C. M. (2013). Mastering business crisis and risk management: Essentials of crisis communication.


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