THE ROLE OF APPLIED COMMUNICATION AND SOCIOECONOMIC IMPACT IN NIGERIA: A SYSTEMATIC LITERATURE REVIEW

Abiodun Olarewaju, Emmanuel Ifeduba

Abstract


This study looks into the efficiency of the role of establishment of mass media and ideological communication in Nigeria. The issue of utilizing contemporary information and communication technologies for both practice and academic. By reviewing some contributions made by various researchers and institutions on the concept of applied communication, particularly its use in employment patterns, economic base, education, infrastructure and predominant industries, as this study reviews the literature and provides a scholarly background to the study. This study aims to determine the role of applied communication and socioeconomic impact in Nigeria. However, due to paucity of studies in this context, study method adopted systematic Literature Review to analysed the roles of mass media and ideological communication. Meanwhile, articles were collected from the electronic data-based Google Scholar Scopus, and Science Direct for English-language articles published from 2020 until 2022. The results show various kinds of role of applied communication and its’ socioeconomic impact vis-à-vis economic foundations, employment patterns, infrastructure and main industries. By evaluation, the article is mainly based on secondary data about the public relations industry, earlier research, and mapping of public relations and socioeconomic enhancement via education in applied communication.


Keywords


Nigerian Universities, Applied Communication, socioeconomic impacts, information and communication, systematic literature review

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References


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