TOTAL QUALITY MANAGEMENT (TQM) AND THE RELATIONSHIP BETWEEN COMPANIES AND THEIR CUSTOMERS

Emmanuel Uzoma Odukwe

Abstract


This paper writes on the significance of Total Quality Management (TQM) in the Brewing Industries in order to ascertain the level of customer satisfaction with their products. Tables were used and the following formular were also used in the work, which are; the Yaro Yamane was used to determine the sample size, the z-test statistical tool was also used in testing the hypotheses, with the population size of 200. The research gave way for different hypotheses which were tested accordingly. The sources of data used for this research were both primary and secondary from the research conducted, it was found out that TQM does not enhance change in management, the paper recommended amongst others that the provision of TQM leadership to achieve everything in quality, 3 things are necessary: they include, people, process, and product.


Keywords


Total Quality Management; Brewing Industry; Staff and Product

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