THE ROLE OF ELECTRONIC MEDIA IN RURAL DEVELOPMENT ETCHE AND EMEOHA IN FOCUS

Abstract

In every society, the most difficult problem facing every government is how to reach its rural dwellers to be acquainted with its programmes. For over the years the rural has been totally been neglected in   terms of developmental planning's. Most of the developing countries like Nigeria concentrated within the urban centers. But today after government has realized the important of rural areas, the problem now facing the government is how they can inculcate the rural areas into developmental plans and also how to make then understand governmental policies. It is important for government to recognize the role of electronic media in information dissemination in message to be sent to the rural people because electronic media is an effective means of influencing the lives of rural dwellers. It is based on this fact that the project tries to review and analyze its role in rural development. This study also will streamline the need of developing rural areas, since communication is an instrument of development and any inadequate communication renders an area to be aback in development process. In other words this study is another contribution on the role of electronic media in terms of rural development. As a result it is divided into five chapters. Chapter one deals with the introduction, an over-view of the problems and consequences of neglecting rural areas. Chapter two tries to review the literature written or contribution of some scholars on the study, while chapter three and four deals with the method of study and the data presentation and analysis respectively. Finally, chapter five gives general discussion of the findings and also makes recommendations and finally concludes on the project.