EXPOSURE AND ATTITUDE OF ANAMBRA STATE FEMALE CIVIL SERVANTS TO BREAST CANCER AWARENESS CAMPAIGNS ON FACEBOOK

Ozioma Okwuego, Dr. Chioma Agbasimelo, Dr. Nneka Ono

Abstract


Breast cancer is the leading type of cancer in women. It is and still remains one of the cancers affecting all age groups of women worldwide. Since the social media can also be used to inform many of its users, including Anambra women, of the benefits of regular breast self-examination, quality breast care and the consequences of late detection of breast cancer, this study therefore sought to ascertain Anambra women’s level of awareness of Facebook breast cancer awareness campaigns, their level of exposure to breast cancer awareness campaigns on Facebook, their attitude towards breast cancer awareness campaigns on Facebook and the extent to which they put the measures of the campaigns into practice. To give meaning to this study and achieve these objectives, the researcher anchored this study on the source credibility theory and adopted the descriptive survey design, respectively. With the April 2024 population of the female staff of the 19 Ministries in Anambra State which is 2, 164 and the Taro Yamane formula, the researcher determined the samples (338) she studied and selected the samples using purposive sampling technique and the formula: R = I x S/N in order to ensure the proportionality of the samples. She also used a structured, valid and reliable questionnaire to collect data from the respondents she studied and analyzed the data using frequency tables and simple percentages. From the study, the researcher found, among others, that the respondents’ level of exposure to the selected breast cancer awareness campaigns on Facebook is high. Based on her findings, the researcher recommended, among others, that Anambra women should continue to expose themselves to the selected breast cancer awareness campaigns on Facebook for the measures recommended in the campaigns to remain fresh in their memory.


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