COWBELL TELEVISION QUIZ SHOW AS INSTRUCTIONAL TELEVISION PROGRAMME FOR ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN NIGERIA

Janeprisca Chidimma Ezeani, Professor Victor Uchenna Ebeze

Abstract


The integration of Instructional Television (ITV) into secondary school education in Nigeria represents a significant shift towards leveraging media to enhance learning outcomes. This study explores the impact of ITV programmes, particularly focusing on the Cowbell Television Quiz Show, on the academic performance of secondary school students in Awka South Local Government Area (LGA), Anambra State. With the growing emphasis on technology in education, this research adopts a quantitative approach, utilizing a survey design to collect data from 397 senior secondary students across various schools. The study aims to assess students' exposure to ITV programmes, evaluate their perceived effectiveness, and analyse the correlation between ITV viewing frequency and academic performance. Findings indicate that while students engage with ITV programmes primarily on a weekly basis, there is a notable perception of a positive relationship between frequent viewing and improved academic performance. The study concludes that ITV programmes can significantly contribute to academic enhancement when effectively integrated into the curriculum. Recommendations include increasing the frequency of ITV exposure and improving the content quality to make it more engaging and aligned with diverse learning styles.


Keywords


Instructional television programmes, quiz show, cowbellpedia, academic performance, secondary school students.

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