MEDIA FOR SUSTAINABLE DEVELOPMENT IN THE THIRD WORLD: THE PROSPECTS AND CHALLENGES
Abstract
The relationship between the mass media and development is mutual and symbiotic in nature. Each complements the other in mutually-inclusive aspects. Sustainable development entails meeting equitable development and environmental needs of present and future generations. There can never be meaningful development without communication and for a nation’s growth in socioeconomic development; the media must be supportive by giving priority to news and pieces of information that are potentially development-driven. Pathetically, media system in the Third World is still behind in meeting and sustaining development goals in developing nations due to total or partial dependency on foreign media for media content or technology. This paper identifies the prospects and challenges facing the media as agents of sustainable development in the Third World. The paper equally explores avenues in which government and media can work in partnership to ensure that media assist in the planned beneficial development of a nation.
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