CULTURAL PROMOTION THROUGH RADIO PROGRAMMING; LAGOS BROADCASTING CORPORATION IN VIEW
Abstract
The research is aimed at promoting the culture of the people through radio programming. The media has been identifies as one of the agents that advocate change in the society. The effect of their packaged and presented messages or programmes affects various cultures. Radio is one of the media which brings about behavioural changes in the society due to its added advantage of possession of audit qualities. The researcher defines culture as a way of life of a particular people. This includes languages, laws, beliefs, religion, customs, way of dressing etc. of progress or success of any organization. He also defines programme as a sequence of instructions encoded in a specific computer language. The study is limited to Lagos Broadcasting Corporation (LBC) Radio stations Yoruba programmes only, within a quarter will be analyzed to discover the content value of the Yoruba programmes and find out how they promote Yoruba culture.
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